Rewans, the Pokémon Go for Brands, is a new comunication channel based in game marketing or gammification. This app connects brands or products with consumers in a leisure and non intrusive enviroment.
Rewans is an app for free for the user. The announcers launch promotional campaigns using geosegmentation, allowing the player to choose which one they want to play.
The user can play whaterver and wherever with the brands he prefers, interacting with them during at least 5 minutes.We generate objects (Eggs),around him, and he has to catch them getting more and more points. That allows him to be in a final ranking based in the score achieved. Once the campaign ends, the ranking shows to the player if he has been awarded or not. The winners will enjoy experiences sponsorized by the brands like trips,playstation ,etc…or products for free from the brand. The non awarded players will receive special discounts of that brand on order to create traffic to store or for lead generation.
Rewans makes money via his clients, the anouncers, who create easily national campaigns with geolocalized prizes in the app.For the user is always with no cost.
Pricingl is based in the number of users that can be reached in each campaign, according the segmentation and geolocalitation,
Regarding international level, Rewans sell licenses of use per country in exclusivity generating revenues for the sell of that license and getting a fee regarding the sales volume of each market.
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